Make an infographic simply in 5 steps to attract viewers
So you want to make an infographic, and you found yourself with our tool. You have seen some examples and you are ready to start. And yet you really think you need another guide on how to make an infographic? Honestly I say no, if you know what you want, and you have a very clear picture in your head of what you want to create, then go ahead and do it.
But if you’re the type of person who values knowledge creation process or if you have about 15 minutes to pass the time, then I think your time really worth it. We try to make it less difficult with many practical tips and examples from real life.
- 1 We use a 5-step method when we make an infographic:
- 2 Choose a story for make an infographic
- 3 Select the type of computer graphics to visualize your story.
- 4 Find the most relevant information for your story.
- 5 Design your best infographic
- 6 Promote Infographics
We use a 5-step method when we make an infographic:
- Choose a story for infographics.
- Select a type of computer graphics.
- Find the most relevant information.
- Computer graphics design.
- Promote infographics.
Choose a story for make an infographic
This part is usually the most difficult. On what should be your infographic? What is the main message you want to convey?. We think this is a process to discover. There are two ways to do this:
Data-based approach: In this case the data you already have and want to tell the story based on that data. Essentially, the data in order to create the story is used. Although it may seem obvious that data to go shaping history must see, we can argue that there are many difficulties with this approach and is often the # 1 mistake when they discuss all make an infographic. When this approach is relevant? When you have a single data set or when you’re part of a team of scientific information found valuable news in your data.
Approach problems / questions: In this approach you must first think about the problem you’re trying to solve or questions you try to respond to your story. This usually requires that you put yourself in the shoes of your readers to find the shocking side of the story, which has the following properties:
Helps or solves a critical problem. For example: Recover your morning
Provides answers / useful and practical solutions to everyday questions. For example: What is the best sleeping position?
Reframes common questions in a different way.
Challenge popular beliefs or way of seeing things. For example: Super bowl ads are not expensive enough.
Give unusual answers to common questions. Example: How colors influence in decision-making?
If you want to look more deeply about finding great stories; you can read “3 Powerful questions to discover the story for your computer graphics.” Similarly, whatever the approach, the story should have a practical, useful surprise or intrigue the reader.
Upon completion of this step, you should have a theme for the story and some ideas or questions about the direction that will take your infographic. Something like that:
Subject: Young people and the use of social networks.
As a seller, I would like to know how young people are using social networks. I’ve heard that Facebook is not as suitable for young people until they become so big adults. How are compared to other social networks Facebook?
Questions answered: What are the social networks used by young people? Is there any difference between different groups of young people? Is there something unexpected about the behavior of youth and adult behavior in social networks? Snapchat and Instagram are so important among young people? What knowledge can earn sellers with this information?
Select the type of computer graphics to visualize your story.
You have your story. Now you have to choose the type of graphics you want to use. Wait, There are several types of computer graphics? Indeed, there are about 10 different types of infographics. But do not worry, here are the 10 types:
Infographics statistics – show a summary of data using graphs, tables or lists.
Whatever you want to tell your story determines the type of graphics you should use. You want to show the story about “Running barefoot through the ruins of a lost civilization in Mexico.” If you want to focus the story on barefoot running you can use an infographic timeline. Or you can use a computer graphics comparison if you want to focus on comparing versus barefoot running shoes jogging. Or use a statistical computer graphics if you want to focus on the benefits of running barefoot, using data or numbers.
Upon completion of this step, you should have a good idea of the type of computer graphics do you want to do.
Find the most relevant information for your story.
The next most boring thing – looking data. There are 3 ways to find the data to make an infographic.
Your own data: If you took the data that guided the approach to computer graphics, you’re probably using your own data. In fact, if you did not, the company or the organization may have data on the subject or the story you want to tell. Ask around. Send some emails.
Original Research: The OC (Original Content) is the best of all! Nothing like an OC. You do not need a research group or scientific evidence for this. Unless you count on a big budget you do not even think to pay a research or marketing firm to do so. You can conduct your own research using tools like Survey Monkey or Google Forms. Or making a manual coding of data. This is an article on how we do our own research. I will add a link to it when it is ready.
There are many sources of public and private data sources. Here we list a few:
- US Government This is the government’s open US website. Look for any kind of public information, data from health care to economic data. You need to look deeply to put together a data set, however worth doing this exploration.
- United Nations Information: This page contains UN International / Global information on many topics such as poverty, employment, amount of export / import, development, population, among others. In total it has 43 databases and can be searched by country.
- Google Public information: The google search engine specifically seeks public access data. So it is a good place to start since you have many groups of data collected.
- Information Pew Research Center: The Pew Research Center is a research center that does a lot of research and surveys on issues of public interest, such as Internet trends, religion and public life, science and technology, global trends, social and demographic. It is one of my favorite places. Usually published very good reports with data sets ready to download.
- World Bank: The World Bank has a lot of financial and economic information. Great if you want high-level information.
- World Economic Forum: This forum has information on many topics but in a more nuanced way. The information is integrated in their reports.
- Statistic website: It is a statistical content aggregate with a lot of data sets. Must be paid for the service, however are available to the public some very interesting data groups.
- The general idea is to find at least one data set for each part of the story. Upon completion of this step you should have all necessary information to start your computer graphics.
Design your best infographic
Ok, you have the history, the type of computer graphics and data necessary . Now you have to put it all together in make an infographic that attracts attention. I will not lie. For someone who is not a designer, make a nice infographic from scratch, it is not so easy. I’m really sorry that perhaps you did think that with a click a few buttons do magic.
Personally, I’ve done this for a long time and I’m still wrong on some things. Even my computer graphics still seem amateur. How do I get better? Watching and copying the best infographics and using templates was ready. That’s why Venngage has many templates that hope to inspire and help make the job much easier.
This is the trick that still use for make an infographic:
- Go to the options page and do a search with the word “Infographic”
- Venngage Go to the page templates (you must be logged)
- Choose some that you like. Then you use it as a base style.
- Make a sketch of infographics with graphs and elements (Do it on paper).
- Making computer graphics using a tool like Venn gage (Use your sketch and template)
- Change fonts, colors and elements and create your own style from the original.
About the color scheme:
The best way to choose a good color scheme is see other infographics for inspiration. Or if you prefer to use a particular color, you can use Colour Lovers to find a color scheme that matches that particular color. It is an excellent tool that I use all the time.
I’m not a fan of using various types of sources. Two I seem sufficient. You can add a font such as Sans Serif or Serif, to be consistent. What is the difference?
Many people say you can use Sans Serif font for a more modern style for a digital Serif style for a more traditional style of printing. I think that will depend on your style and what you want to do. My styles are Helvetica or Arial because I’m minimalist. But recently I read an article in the New York Times about how the Sans Serif font makes us believe that something is true. People tend to rely more on old-school sources to convey information. Can you believe it!
About the Design:
Choose a design and place all things. Make simple grids to maintain symmetry and permit easy reading. I am very strict with me very upset symmetry and irregular margins. The infographic should have a good balance. If we stick to a grid system, it should be well used. If you have made a sketch or you’ve chosen a template, just follow your design.
About chart types:
Many people tend to think that viewing data should be large and complex to make an impact. How many people really understand extensive network diagram or something like a chord diagram?
Add graphics that would handle a spreadsheet in Excel – bar charts, line, column, pie or bubble. And if you do not need graphics, you can use words and numbers. Tell your readers the theme of the story and not have to interpret the data.
This is to achieve a good read. At the time of the newspapers, the editors used to tell when writers write their article, should stick to a reading level between grades 5 and 7. So simple graphics to keep guys.
On the Sketch / Draft:
Before you start make an infographic, it would be good to do a sketch on paper. It helps to have organized the flow of history. Here is an example of one we did recently (This has perhaps greater detail than we usually do, but it can give you an idea).
And finally we use a digital tool to put it all together, with a good title, subtitle and any additional information as well as a call to action. For example the previous sketch we have done this that follows:
Congratulations! You’re done to make an infographic. Well, no. If the infographic has marketing purposes, you should do something else, you must promote it. In the end, what good does it do an infographic if no one will see, right?
Here are some methods to promote your infographic:
- Share it on all social media
- Send an informative email. See how to use computer graphics to make your emails more interesting here
- Ask your developer to explicitly share
- Publish it on sites presenting new features such as: Stumbled Upon, Reddit, Imgur, etc.
Scope – Find blogger that benefits them your infographic. I wrote about this in How to achieve 200K in records with an infographic.
If you do not have many followers and are not a big brand, you will be limited by applying most of these methods, but you really commit to make an effort to overcome it. Committing is really necessary. And it works but it does as usually you expect it. You have to go slowly. From the bottom of the pyramid and go up.
We’re done. Thanks for joining us. Hope this information has been helpful.http://infohgrafik.com/make-an-infographic/http://infohgrafik.com/wp-content/uploads/2016/09/19-2.pnghttp://infohgrafik.com/wp-content/uploads/2016/09/19-2-150x150.pngEducation InfographicsSo you want to make an infographic, and you found yourself with our tool. You have seen some examples and you are ready to start. And yet you really think you need another guide on how to make an infographic? Honestly I say no, if you know what you...infohgrafikinfohgrafik.com firstname.lastname@example.orgAdministratorI am not an Infographics Designer nor a graphic designer but love art, design & photography. Mostly work as a self-employed web designer & little bit expert in SEO, my hands seem to have become always attached to my keyboard. You will see, there are some opinionated articles here and they do not necessarily reflect the entire stand and opinion of the site. This site is made up of pool of hardworking editors with individual differences. But despite of the individual differences, they are dedicated to achieve one specific goal: To help other by giving best service.infohgrafik