Design your marketing strategy in social networks
The fundamental idea is to sell you generate a flow of contacts and recommendations across all networks in which you are present and your outlets, are exclusively online or also physical. How? Marketing strategy in social networks presenting offers and exclusive products to your followers.
Direct recommendations from friends
The main strength of social networks lies in the recommendations among its users. Is the fundamental difference between having an online trade and commerce in marketing strategy in social networks? And what makes them an interesting sales channel. “It is a new sales channel that may interest would attract customers who would probably not on Google or on your website, they do not seek proactively. You can reach them through recommendations from friends. The key is to offer something different from what is in your other business, if you have it, “says the entrepreneur Laura Val Verde. You can provide information that is relevant to the user, exclusive products only for fans or followers, a better price or an invitation to a party exclusively for your followers. The objective is that you be surprised to want to share it with the rest of his friends.
Content adapted to each network
We must offer different offers on each marketing strategy in social networks. “Our audience covers a very wide segment of population and public networks also has a very large fan. Must be offered in each network which best suits your audience. In Foursquare, promotions, such as “if you do we give Foursquare checking in contact lenses.” Whatsapp and Facebook, messages leisure, but considering that Whatsapp should look for a more youthful strategy with graffiti type images and promotions (it is a public looking for low price). Always things that surprise. On Facebook, for example, we promote lenses for Halloween, people saw on Facebook and came to the store to buy them or shared it with friends who did not know us. In Youtube, alike. Attention, such as video we made with titanium glasses can wrinkle. Has been shared widely among our Facebook fans, “says the entrepreneur Michelangelo tapes. On Twitter, on the contrary, it is necessary to provide far more technical information, more specific products and have an innovative point for that segment, which is between 30 and 50 years. For example, glasses with tinted glasses to drive. “
Another option is to use the tools offered by each marketing strategy in social networks to further the recommendations among users. On Twitter, for example, there are accounts created specifically to exchange suggestions. One is @recomendar (www.recomendar.com) that manages the entrepreneur Javier Martin. “We created this account to structure the recommendations made people naturally. Recommendations both requests and responses. If someone with few followers ask for a recommendation, he will answer very few people. Conversely, if you get it you will arrive a few. Instead, with this account, which uses a robot that all messages retweet say @recomendar for requests, and #recomendar, ” says Martin.
What how you can help sell?
“Everyone that keeps the mind sees the recommendations of others. It’s a good way of knowing what people like and do market studies very useful. For businesses, it is also an opportunity to publicize its offer, since they can be recommended themselves. If they offer complies with asking the user, thank you. But you have to use it wisely. For example, ‘we recommend that you visit that day we will offer free coffee’. These things work very well, “says Martin.
Another option is to use automatic tools recommendation, as BrainSINS. These are applications that analyze information and send proposals to Internet users based on their own tastes. “With these recommendation systems, you increase the likelihood that people will buy in your store. How does it work? Analyze navigation and user behavior on the site, we know the products they look, those who purchase, voting or puts on their wish lists, and from all that information, we offer related to what products he has looked or are complementary. This is easier than you buy. Customers like Aceros de Hispania have achieved a 20% increase in sales with our system “, explains the expert José Carlos Cortizo. He adds: “The automatic recommendations are different from those of friends and each has its pros and cons approach. It has more potential sales recommendation from people who know and trust recommends more. But automatic help you discover things that maybe your friends might not share with you. If you like music and you have friends who share this hobby with you, the automated system allows you to receive recommendations “.
Combine actions networking and POS
You should not separate the communication marketing strategy in social networks of your online store your physical point of sale (if you have one). You can interconnect. And for that you have to use the same language in your physical store you use in networks (since you’re the same kind of public).
To give you an idea of how, stores Pull & Bear have created in their establishments Coruna a space that invites customers to try on clothes and share images on Facebook for your friends to give them their opinion, or just to see what they are buying.
But you do not look to find a large combined actions. The optical Centro vision have their own ideas: “We set up shop in Facebook with a free application and we are putting products there. The idea is to redirect traffic to the web stores and web stores. Many people have placed orders through Facebook directly, people who have seen the store on Facebook and have come to the point of sale to ordering … The idea is to sell network especially outside Valencia, because we only have a physical presence here, we are limited geographically. And shop Facebook has allowed us to reach more people, “says Miguel Angel tapes.”We also try to increase the flow link or visiting establishment’s networks. In our physical optics, we have references of all our presence on the networks, “he says.
For tapes, “it is a matter of going to sow, to collect gradually. In Twitter (@centrovision) have been the company that there had followers until they entered the great. Undoubtedly, we have monetized investment in networks, because it has been low and have generated sales. You have to think that the hardest thing is to make the communication strategy. If you’re already doing, the final phase must be to the store and sell. We live sale, “he adds.
You can also get your recommendations urging followers to offer proposals of your products and offering them exclusively at the point of sale. For example, 4food restaurants invite customers to propose combinations of sandwiches that they can put their name mimes. This type of action draws much attention to the Internet, participate and share with their acquaintances (free advertising). But since we are talking of selling, you have to bring the customer to your point of sale, it is an online or physical store. In the case of 4food, so that users go to the local offers money to eat in restaurants or free drinks to all those involved in its activities in networks. By the way, if you’ve noticed, we are talking about marketing strategy in social networks business that does not sell networking really. Or if?http://infohgrafik.com/marketing-strategy-in-social-networks/http://infohgrafik.com/wp-content/uploads/2016/09/DSC0835-1024x683.jpghttp://infohgrafik.com/wp-content/uploads/2016/09/DSC0835-150x150.jpgBlogThe fundamental idea is to sell you generate a flow of contacts and recommendations across all networks in which you are present and your outlets, are exclusively online or also physical. How? Marketing strategy in social networks presenting offers and exclusive products to your followers. Direct recommendations from friends The main...infohgrafikinfohgrafik.com firstname.lastname@example.orgAdministratorI am not an Infographics Designer nor a graphic designer but love art, design & photography. Mostly work as a self-employed web designer & little bit expert in SEO, my hands seem to have become always attached to my keyboard. You will see, there are some opinionated articles here and they do not necessarily reflect the entire stand and opinion of the site. This site is made up of pool of hardworking editors with individual differences. But despite of the individual differences, they are dedicated to achieve one specific goal: To help other by giving best service.infohgrafik