The fundamental idea is to sell you generate a flow of contacts and recommendations across all networks in which you are present and your outlets, are exclusively online or also physical. How? Marketing strategy in social networks presenting offers and exclusive products to your followers.

marketing strategy in social networks

Direct recommendations from friends

The main strength of social networks lies in the recommendations among its users. Is the fundamental difference between having an online trade and commerce in marketing strategy in social networks? And what makes them an interesting sales channel. “It is a new sales channel that may interest would attract customers who would probably not on Google or on your website, they do not seek proactively. You can reach them through recommendations from friends. The key is to offer something different from what is in your other business, if you have it, “says the entrepreneur Laura Val Verde. You can provide information that is relevant to the user, exclusive products only for fans or followers, a better price or an invitation to a party exclusively for your followers. The objective is that you be surprised to want to share it with the rest of his friends.

Personalized marketing strategy in social networks

You can also get your recommendations urging followers to offer proposals of your products and offering them exclusively at the point of sale. For example, 4food restaurants invite customers to propose combinations of sandwiches that they can put their name mimes. This type of action draws much attention to the Internet, participate and share with their acquaintances (free advertising). But since we are talking of selling, you have to bring the customer to your point of sale, it is an online or physical store. In the case of 4food, so that users go to the local offers money to eat in restaurants or free drinks to all those involved in its activities in networks. By the way, if you’ve noticed, we are talking about marketing strategy in social networks business that does not sell networking really. Or if?

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